In order to get people to come to you for the products / services you can provide you need to post relevant things that appeal to your target market. So along with making sure customers know you’re an actual person and mixing up your posts with sales and non-sales content. There is another kind of post that will encourage people to seek you out. Posts about customers pain points.
Sit down and write out all the possible pain points that your customers could have, all the fears they may be facing when it comes to the product / service you offer. Then write out all the questions and concerns they may be having. Write them all out. Once you have done this, think about how you can offer them some guidance, help, solutions to their pain points, fears, questions and concerns. This will generate post ideas and help you converse with customers by having the answers already should they ask you or tell you their problems.
When posting, you need to focus on how you can help them, how you can make things easier for them. Your posts should not be spammy and selly; ‘buy from me, I’ll give you 10% off’ / ‘look at this product I sell’ / ‘look at this service I provide’ / ‘I have a competition to win…’.
Use the pain points that you just wrote down to write a sales post, wrap a story around the pain point from your own experience or a customer’s. Make a big deal about how you solved their problem or how you are able to help with such problems. This will encourage customers to seek you out as you are genuinely offering help them rather than actually selling a product. Anytime they face the problem you can solve, they will remember that you can help, they will come to you. You are now an authority.
You will be seen as someone who has all the knowledge. Even if they just come to you for advice, rather than your product/service, embrace it, answer the questions they have, give them as much advice as you can. People appreciate this and if they do need something from you, they will more than likely come to you as you have asserted yourself as an authority in your industry.