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Social Media
22/08/2018
Social Media – Personal vs. Business
30/08/2018

Social Media – The Basics

Social media is so important in today’s lives. We use it on a daily basis but as business owners, we take it for granted.

Facebook

Platforms such as Facebook have now been configured to look like a mini website, I think anyway. I’ll show you…

Just like the top of a website, you have a banner, in this case a cover photo. Use this to put something relevant on, but don’t put any contact information onto it and I’ll explain why later. Put an image on of something relevant to your industry or what you do e.g. an architect, use an image of a house you designed or a painter/decorator, a living room you have decorated. The profile picture should be a professional headshot. You don’t have to pay for a headshot, just use a plain background, clear view of your face and take the picture on a smart phone.

Whatever you chose you should use these pictures on all your social media sites, which I will go into, but let’s concentrate on Facebook for now.

Mini Website

The introduction on your profile should reflect what you do but not in a sales way; e.g. you help people do… you help certain people who… you’re the founder of… etc. This way people know instantly what you do and why they should be your friend on Facebook. In this section you can edit things like where you work, what business you own, where you live, your relationship status, etc. Fill this out as much as you can as it gives people, who are viewing your profile, the confidence that you’re genuine. People are wary of profiles who block everything and you can only see the name and one picture, they’re cautious of these types. So fill this section out as much as you can, it also gives them an indication of where you’re based so they can seek you out if they need your services.

There is also an option to edit the pictures, you can now choose 8 fixed pictures that you can chose to go at the top of your profile. Chose a mixture of business and private life e.g. family, holidays, pets, with a few project photos, completions etc. This will also reinforce the idea that you are a business person and also a real person. It gives you the option to also link all of your other social media platforms and websites to attach to the bottom. Always attach your website as at the end of the day, this is your ultimate sales tool. This is where you want people to end up, so make it easy for them. People like easy, if you make it difficult they may give up trying to find out more about you. Take advantage of the fact that people are nosy.

See, just on Facebook alone you can brand yourself properly as a reputable business person. This needs to continue across all your social media platforms.

Other Social Media Accounts

These screen shots are of my personal accounts on Twitter and LinkedIn and as you can see, they are the same across all platforms. This makes it easy for customers and clients to find you on social media and makes you look professional. If you can, try and coordinate the images you use with the images on your website so that everything is consistent and people can find you easily.

Why would you want to make it hard for your potential or ideal clients and customers to find you? Follow my advice and make it easy. Trust me, it works.

Craig Wilkinson | Founder of the EBA
Craig Wilkinson | Founder of the EBA
Craig Wilkinson is the founder of the Elite Business Academy. His straight talking and his direct approach to business and life has helped him to become one of the most in demand and sought after business coaches and motivational speakers. To find out more about Craig's incredible journey to success click here >>

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Craig Dinnewell
Craig Dinnewell
22:44 07 Feb 19
I have been a member of the EBA for little over a month and the value the sessions have brought to my business already are incredible.This is more than just a networking group it is a necessary tool for you business.I recently attended the Business Planning Masterclass as I felt I needed the direction within my business - The content of the day blew my mind and I have come away from the day with new found energy and direction as well as the self belief I can smash it and grow my business to the vision I had at the start.A special mention must go to Craig Wilkinson, his passion and drive to helping others grow their business is second to none and I will be forever grateful when the plans I am putting in to place pay off and me and business reap the rewards! This is a must for any business owner no matter what stage of your journey you are on
Rory Delahoyde
Rory Delahoyde
09:03 12 Dec 18
I have been a member of the Elite Business Academy for about five months. Craig and the team are really good at helping businesses take action to improve. The main difference with Craig methods is that he concentrates on the practical things that are proven to work, so you can get results fast. Rather than trying to interpret a load of theory. An example of this is that every visitor to an EBA event gets a straightforward checklist on how to improve their website to make it work harder and a list of really useful business tools that are tried and tested. Every month there is loads of no BS content and coaching to help improve business. Thank you Craig and the EBA for all the hard work you put in.
Fair SEO
Fair SEO
22:10 27 Nov 18
Recently joined The Elite Business Academy as i wanted to broaden my knowledge base of how to be successful in business. The Business coaching side gives me so much inspiration and motivation I always leave the Networking days with a smile on my face and a desire to get stuck in . I also believe that to be successful in business you have to increase your positive mindset and the personal coaching is helping me to achieve this. Craig, Emily and all the Team are a true inspiration, we have fun whilst learning which is the best way !. So if you are sat on the fence it is well worth attending as a guest to find out more you will not be disappointed.
Philip Widdowson
Philip Widdowson
16:27 15 Nov 18
I had a fantastic day on the Business Planning Masterclass.I walked in with 14 other Business Owners seeking knowledge, guidance and structure for my Business. Upon completing the Masterclass, we all walked out with something we didn't previously have.....a BUSINESS PLAN! Thank you Craig Wilkinson and the EBA team.
David Haigh
David Haigh
18:48 03 Oct 18
Just a quick review to say a massive thank you to Craig and the team at the Elite Business Academy!During the 3+ years I have been member, I have seen a marked improvement in the growth of my business and by continually taking on board the great advice given, and by also leaning on the other members for support, I am confident that I will achieve my business goals in the coming months and years. The EBA works on so many levels, whether it is the great networking, sound business coaching or just a big boost to your own personal development, I can honestly say I am in a better place now than I was when I joined in 2015.
Vectorphotography
Vectorphotography
09:56 03 Oct 18
We have been with the EBA fro over 3 years now. We have benefited several fold from being a member. Initially we entered to win more business through the other members and their contacts but more so now benefit from the diverse advice and training that they provide.Like with anything worthwhile though we've had to put the advice and training into practice. This can be intimidating but when its broken down into logical and constituents parts it becomes manageable and ultimately achievable!A big thank you to Craig and the team...If you don't try you'll never know!
Judy Parsons
Judy Parsons
13:16 02 Oct 18
I recently joined the EBA and have already had some very thought provoking and sage business advice. Plus there is a real community spirit within the EBA which I find is really supportive. The membership starts with a new member success event giving you a great start to making the most of your membership. Looking forward to the year ahead.
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