Just like I explained in the previous blog about why you should use your personal social media accounts as opposed to a business account; people buy from people. The social media content you put out there should be a mix between personal and business; a mix of sales and non-sales content.
These are all examples of sales content that you can use on social media, there are probably loads more but these are the main ones I use.
These are examples of non-sales content that you can use on your profile to generate engagement and rapport with your target market.
It is important to get the balance right between your business (sales) and personal (non-sales) posts so that you don’t turn your audience off. Personally, I use a ratio of 5 personal posts to 1 business post. This way you’re not being a salesy person and you’re building rapport with people by being human, they can see what’s going on in your life and you can see what’s going on in theirs.
It will be easier to make conversation with customers if you know things about them, ask them how their kids are, how their pet is, how moving house is going, how their holiday went etc. It gives you a massive opportunity to make you sale pitch easier as the hard work has already been done, they will trust you as they think they know you as you have been an authentic person.