Do you use social media as a business? If not, why not?
Social media is a free tool that will generate you leads as a business, if you use it properly. The majority of businesses and business owners are on social platforms but are not actually ON them; they don’t use social media to their advantage. They have no strategy, they have no direction when using it, they may jump on for half an hour on a Saturday morning, posting as a when they can. People share an offer they have on or share their business page on their personal page. That is not a strategy. It will not generate you any leads or help you build rapport with any customers. People who do this are using it wrong.
I could write for days about how to make it work for you and your business, and what I will share with you will work for any sector, any industry, any size business. It will work for everyone if you follow my advice.
I will be starting a blog thread focussed on this subject. It will cover how you can become more present and authentic, how you can build relationships and rapport with current and potential customers, how you can become an authority in your industry, how you can get people back to your ultimate sales tool, which is your website, just by using social media.
So, hang in there, read on, and learn how you can utilise your social media accounts.