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Discover how to identify your target market. STOP wasting time and money on marketing to the wrong target market. This is what we call a scattergun approach where you are trying to sell your product or service to everyone and anyone. It does not work!!

Only by identifying your target market and becoming laser-focused on finding them in their highest concentration will you see a massive spike in quality leads. But where the hell do you start when identifying who your target market is? In this coaching podcast, Craig shares the 9 key characteristics you need to identify to determine your B2C and B2B customers and clients. Once you know who they are it’s so much easier to hit the bullseye with your online and offline marketing. 

What You Will Learn: 

1. How you can identify your target market

2. Use the 9 key characteristics to determine your customers

3. Why it is important that you target a specific market

4. How to increase quality leads

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